Customer Case Study: Whisky Cask Club

The Whisky Cask Club has a combined 50 years of experience in the Scottish whisky industry. They have partnered with some of the most exclusive suppliers of Scottish whisky to give their clients the most sought-after casks of whisky in the market. 

In order to be able to sell their clients casks of ultra high-end whisky the Cask Club has partnered with ACEO Spirits and Whisky who are their official UK Duty representative. ACEO spirits are WOWGR registered in the UK which means they are approved by His Majesty’s Revenue and Customs (HMRC). 

Challenge

As a broker, it is of utmost importance for Whisky Cask Club to be able to transfer funds promptly to their suppliers, so as to efficiently secure the best possible whisky casks for their clients. Whisky Cask Club did not have the best payment experience with other payment providers as they found their funds "stuck in transit" without any clear indication of when the funds will be successfully transferred to their suppliers. Such ambiguity will potentially sour the relationships with their suppliers and more importantly, customer experience may be jeopardised if their customers failed to get the whisky cask they wanted to purchase. Additionally, their FX rates were also not optimised which resulted in high FX costs which hurt the bottomline of their business.

Solution

Whisky Cask Club decided to adopt SUNRATE's intelligent global payment and treasury management platform after an in-depth understanding of its cutting-edge solutions. By connecting Whisky Cask Club to global clearing networks and having SUNRATE's smart routing system matching its payment with efficient clearing pathways, these help lower the payment costs via lowered transaction fees and better FX rates. More importantly, Whisky Cask Club's payment to their suppliers are now accelerated as SUNRATE's global and local payment networks allow payment to be processed instantly.  

Result:

These improved capabilities and efficiencies have helped enhanced Whisky Cask Club's relationships with their stakeholders, such as suppliers and whisky cask buyers. As such, Whisky Cask Club has observed better profit margins for the business, due to increased revenue and decreased payment costs directly associated with the betterment of payment flows. 

About SUNRATE 

SUNRATE is the intelligent global payment and treasury management platform for businesses worldwide. Since its inception in 2016, we are recognised as the leading provider of cutting-edge payment and treasury management solutions. We have enabled companies in 130+ countries with our proprietary platform, extensive network, and robust APIs to scale local and global growth.

With offices in Shanghai, Hong Kong, Tokyo, Singapore, Jakarta, and London, SUNRATE partners with the top global financial institutions, such as Citibank, Standard Chartered Bank, Visa, and Mastercard. We are licensed and regulated by the Financial Conduct Authority of the UK, the Bank Indonesia, the Hong Kong Customs as a Money Service Operator, and the Monetary Authority of Singapore as a Major Payment Institution.